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Head Office
Branch Office
36 St James Street
Somerset West 7130
PO Box 2372
Somerset West
7129 South Africa
Tel:+27 21 850 1800
Johannesburg
PO Box 86101
City Deep 2049
Tel:+27 11 613 6255
www.Tru-Cape.co.za
info@tru-cape.co.za
www.Facebook.com/TruCape
@TruCapeFruit
Directors: PJ Graaff (Chairman) • DA Corder (Vice Chairman) • R Pienaar* (Managing) • C Fick* (Marketing)
P Reuvers SS Loubser D Jacobs HAB Goosen RF Niven • PR Cill JF Malan • WA van Zyl • J-J Cilliers* (Financial/Secretary) *Executive Directors
Registration No. 2000/025533/07 • VAT Reg No. 4070190808
THE PROTECTION OF PERSONAL INFORMATION ACT (POPIA)
CLIENT/ USER PRIVACY PROTOCOLS POLICY
Preamble
The purpose of this policy is to advise the client / user (data subject) of Tru-Cape Fruit
Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd services,
both electronic and otherwise, why data is collected and processed, what data is in
focus as well as how it is processed. Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape
Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd are committed to full compliance with the
POPI Act insofar as the utilisation and disclosure of data subject personal information
(PI) is concerned. Hence, technical and operational measures have been put in place
to protect data subject privacy and Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape
Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd invites all data subjects and/ or requesters
to engage with its Information Officer (IO) in respect of any matter related hereto.
Scope of application
This policy applies to data subjects under the POPI Act and its principles extend to the
Promotion of Access to Information Act (PAIA) in respect of requesters of records held
by Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape
(Pty) Ltd. PI applies to both natural and juristic persons. Data subjects and requesters
are invited to engage with the Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings
(Pty) Ltd and Kweli Cape (Pty) Ltd IO about any matter pertaining to the POPIA and
PAIA, including but not limited to updating PI, deletion of PI and complaints in respect
of how PI is being processed. The “Information Officer” tab on the website facilitates
these types of engagement.
About Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape
(Pty) Ltd
Tru-Cape Fruit Marketing is one of South Africa’s largest apple and pear marketers
and sells fresh produce on behalf of its principal shareholders and external fruit
producers. Since 2001 we have come to work to add value to our grower
shareholders and external fruit producers, improve the lives of our people, and work
in harmony with our environment. More details in this regard can be obtained in the
About us ” link on our website.
Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd are investment Holding
Companies.
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Definition of Personal Information (PI)
‘‘Personal information’’ means information relating to an identifiable, living, natural
person, and where it is applicable, an identifiable, existing juristic person, including,
but not limited to
(a) information relating to the race, gender, sex, pregnancy, marital status, national,
ethnic or social origin, colour, sexual orientation, age, physical or mental health, well-
being, disability, religion, conscience, belief, culture, language and birth of the person;
(b) information relating to the education or the medical, financial, criminal or
employment history of the person;
(c) any identifying number, symbol, e-mail address, physical address, telephone
number, location information, online identifier or other particular assignment to the
person;
(d) the biometric information of the person; (e) the personal opinions, views or
preferences of the person;
(f) correspondence sent by the person that is implicitly or explicitly of a private or
confidential nature or further correspondence that would reveal the contents of the
original correspondence;
(g) the views or opinions of another individual about the person; and
(h) the name of the person if it appears with other personal information relating to the
person or if the disclosure of the name itself would reveal information about the person;
Purpose of Collecting and Processing PI
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd processes PI for various purposes including for
Facilitating transactions with data subjects
Collecting data for statistical purposes to improve its services
Fulfilling its contractual obligations to its clients and client contacts
Complying with the provisions of statute and regulations
Attending to the legitimate interests of data subjects
Identifying prospects for enhanced service delivery and business
sustainability
Providing data subject information to Tru-Cape Fruit Marketing (Pty) Ltd, Tru
Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd partners in order for Tru-
Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape
(Pty) Ltd partners to use the information to fir the benefit of data subjects.
These Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and
Kweli Cape (Pty) Ltd partners who are recipients of PI are business
organizations who are permitted to use the information only for the benefit of
data subjects.
Confirm and verify data subject identity or to verify that they are authorised
users for security purposes;
Conduct market or customer satisfaction research
Audit and record keeping purposes
In connection with legal proceedings.
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Lawful Basis
In respect of the processing of PI as provided for above, Tru-Cape Fruit Marketing
(Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd will adhere to the
conditions for the lawful processing of PI, based on its desire to provide data subjects
services in their best interests as well as a legitimate interest of Tru-Cape Fruit
Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd to achieve
its business objectives.
Period of holding Personal Information
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd endeavours to provide the most accurate information possible to stakeholders,
including data subjects. Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty)
Ltd and Kweli Cape (Pty) Ltd seeks to verify the accuracy of its information as
frequently as possible and to remove information that it learns to be inaccurate. Thus,
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd intends to process the information it has about data subjects for so long as it is
accurate or until the data subject instructs Tru-Cape Fruit Marketing (Pty) Ltd, Tru
Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd to refrain from processing it in
order to instruct Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and
Kweli Cape (Pty) Ltd to refrain from collecting and/ or processing PI please contact
the Information Officer.
Notwithstanding the above, Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings
(Pty) Ltd and Kweli Cape (Pty) Ltd shall hold PI for such period as may be required in
terms of statutes such as the Companies Act and various labour laws.
Data Subject Rights
Data subjects have the right to request that Tru-Cape Fruit Marketing (Pty) Ltd, Tru
Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd provide them with access to their
PI, to rectify or correct their personal information, erase PI or restrict the processing of
PI, including refraining from sharing it or otherwise providing it to any third parties.
Data subjects also have the right to raise complaints with the Information Regulator.
The afore-going rights may be subject to certain limitations pursuant to applicable law.
In order to access any of these rights, please contact the Information Officer.
Sources of Personal Information (PI)
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd gathers PI from several sources, which include directly from data subjects, publicly
available sources such as websites, social media, commercial transactions with Tru-
Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd
, referrals, prospects, partner agreements, training engagements, conferences and the
like. Given that PI can be extracted and/ or obtained from several sources and
consolidated into one system of record, it may be difficult or impossible to identify the
exact source of one particular piece of information.
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Categories of Personal Information (PI) collected and processed
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd collects information about data subjects who may be clients, client contacts,
prospective clients and prospective client contacts. It also collects information on its
employees and suppliers as well as third parties that are part of its scope of operation.
In respect of clients, client contacts, prospective clients and prospective client contacts
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd profiles business organizations and the contacts who work for the said
organisations and it may have some or all of the following categories of personal
information on data subjects, historical or current
Name and surname
Identity Number
Equity, Gender & Disability status
Contact details (email, mobile)
Birth date
Position held and responsibilities
Areas of interest in respect of Ceres Fruit Growers (Pty) Ltd offerings
Record of services used
Email correspondence and attachments
Organisation details
Office address
Office contact details
Organisation email Address
Organisation and data subject Social media URL’s
Other information that is available in the public domain.
We collect and process your personal information mainly to contact data subjects for
the purpose of understanding their requirements and delivering services
accordingly. Where possible, we will inform data subjects what information they are
required to provide to Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd
and Kweli Cape (Pty) Ltd and what information is optional, as well as the
consequences of not providing the said information.
Disclosure of information
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd may disclose data subject PI to its service providers who are involved in the
delivery of products or services data subjects. Tru-Cape Fruit Marketing (Pty) Ltd, Tru
Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd has agreements in place to ensure
that it complies with the privacy requirements as required by the POPI Act.
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd may also disclose data subject PI:
Where it has a duty or a right to disclose in terms of law and/ or industry codes;
Where it believes it is necessary to protect its rights.
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Information Security
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd is legally obliged to provide adequate systems, technical and operational
protection for the PI that it holds and to prevent unauthorized access to as well as
prohibited use of PI. Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd
and Kweli Cape (Pty) Ltd will therefore on a regular basis review its security controls
and related processes to ensure that the PI of data subjects remains secure.
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd has conducted an impact assessment across all of its functions and used the
findings thereof to manage risk optimally as well as to provide iterative improvements
on an ongoing basis. Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd
and Kweli Cape (Pty) Ltd policies and procedures cover the following aspects -
Physical security;
Computer and network security;
Access to personal information;
Secure communications;
Security in contracting out activities or functions;
Retention and disposal of information;
Acceptable usage of personal information;
Governance and regulatory issues;
Monitoring access and usage of private information;
Investigating and reacting to security incidents.
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd also ensures that it contracts with Operators as required by POPI and it requires
appropriate security, privacy and confidentiality obligations of these operators in order
to ensure that personal information is kept secure. The same protocols apply to any
party to whom Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and
Kweli Cape (Pty) Ltd may pass PI on to for the purposes mentioned herein.
How to contact us - Head Office and Information Officer
Our Head Office physical address is -
36 St James Street, Somerset West, 7130, South Africa
The information officer is
Tru-Cape Fruit Marketing (Pty) Ltd
Jean-Jacques Cilliers
Email jeanc@tru-cape.co.za
Mobile 082 492 9991
Tru Cape Holdings (Pty) Ltd
Elton Landman
Email eltonl@tru-cape.co.za
Mobile 082 826 0616
Kweli Cape (Pty) Ltd
Roelf Pienaar
Email roelfp@tru-cape.co.za
Mobile 079 517 0777
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