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Definition of Personal Information (PI)
‘‘Personal information’’ means information relating to an identifiable, living, natural
person, and where it is applicable, an identifiable, existing juristic person, including,
but not limited to—
(a) information relating to the race, gender, sex, pregnancy, marital status, national,
ethnic or social origin, colour, sexual orientation, age, physical or mental health, well-
being, disability, religion, conscience, belief, culture, language and birth of the person;
(b) information relating to the education or the medical, financial, criminal or
employment history of the person;
(c) any identifying number, symbol, e-mail address, physical address, telephone
number, location information, online identifier or other particular assignment to the
person;
(d) the biometric information of the person; (e) the personal opinions, views or
preferences of the person;
(f) correspondence sent by the person that is implicitly or explicitly of a private or
confidential nature or further correspondence that would reveal the contents of the
original correspondence;
(g) the views or opinions of another individual about the person; and
(h) the name of the person if it appears with other personal information relating to the
person or if the disclosure of the name itself would reveal information about the person;
Purpose of Collecting and Processing PI
Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape (Pty)
Ltd processes PI for various purposes including for –
• Facilitating transactions with data subjects
• Collecting data for statistical purposes to improve its services
• Fulfilling its contractual obligations to its clients and client contacts
• Complying with the provisions of statute and regulations
• Attending to the legitimate interests of data subjects
• Identifying prospects for enhanced service delivery and business
sustainability
• Providing data subject information to Tru-Cape Fruit Marketing (Pty) Ltd, Tru
Cape Holdings (Pty) Ltd and Kweli Cape (Pty) Ltd partners in order for Tru-
Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and Kweli Cape
(Pty) Ltd partners to use the information to fir the benefit of data subjects.
These Tru-Cape Fruit Marketing (Pty) Ltd, Tru Cape Holdings (Pty) Ltd and
Kweli Cape (Pty) Ltd partners who are recipients of PI are business
organizations who are permitted to use the information only for the benefit of
data subjects.
• Confirm and verify data subject identity or to verify that they are authorised
users for security purposes;
• Conduct market or customer satisfaction research
• Audit and record keeping purposes
• In connection with legal proceedings.